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Tag: What is the history of Ashworth Golf Company

who owns ashworth golf

who owns ashworth golf插图

TaylorMade-Adidas Golf
Ashworth returned to Ashworth,Inc. in 2007 for a brief stint. In 2008,Ashworth,Inc. became a wholly owned subsidiary ofTaylorMade-Adidas Golf,which acquired it for $72.8M,including $46.3M of its debt. Ashworth maintains his love of golf was the reason for his venture into fashion 25 years ago.

What is the history of Ashworth Golf Company?

The Ashworth Golf Company was founded in 1987 by Gerald Montiel and John Ashworth as Charter Golf, Inc, from an office in the Los Angeles garment district. Ashworth was a golf enthusiast and Montiel ran a sporting goods store. They observed that golf fashions in the 1980s could use more style.

Where is Ashwood golf course?

Ashwood Golf Course, conveniently located just off Bear Valley Road in Apple Valley and easily accessible from Interstate 15, is a meticulously maintained 27-hole golf experience that winds through beautiful vistas and scenery unique to California’s High Desert.

What is there to do at Ashwood?

In addition to our immaculate golf courses, Ashwood offers a grass driving range, fully stocked golf shop, and grill that serves up the perfect sit-down meal. This Apple Valley Golf Course is a must-play when in Apple Valley, California. Book a tee time and experience all that Ashwood has to offer!

Who makes TaylorMade golf clubs?

Adidas took over the TaylorMade brand in 1997 when it bought French equipment maker Salomon for $1.4 billion. The company bought Ashworth for $72.8 million in 2008 and Adams Golf in 2012 for $70 million.

What is the golfman shop?

The Golfman Shop was a merchandising system that integrated the Ashworth product line into one selfcontained marketing unit. Set up in the retail stores, the Shop readily adapted to changing inventory levels and new product development, while displaying a variety of Ashworth merchandise.

What is Ashworth golf?

Ashworth, Inc. is a leading producer of golf apparel and sportswear. An innovative company, Ashworth revolutionized the golf apparel industry in both fashion and function. The company changed golf style from polyester and hard collars to cotton and twill. Originally producing only men’s fashions, Ashworth has grown to design comfortable styles for women and young men. Its variety of products is distributed worldwide at country clubs, pro shops, and upscale department and specialty stores.

What is the number one golf brand?

At the end of 1997, the Darrel Survey, a consumer survey conducted with golfers across America, named Ashworth the number one brand in golf. With a 10.4 percent market share, Ashworth became the first brand to surpass a 10 percent market share in golf since 1985. The survey showed that the company maintained the most popular brand with golfers under 30 years old, as well as showed that its product was worn by 25 percent of the best golfers (0-5 handicap) in the United States.

How many pro shops did Charter Golf sell in 1992?

Frequently customizing its Ashworth line to put the country club or course logo on the apparel, Charter Golf was now selling to about 3,200 of the nations 11,500 pro shops and resorts, with the average shop bringing in $8,351 in merchandise in 1992. They continued to expand in Europe and Japan as well, selling to more than 15 countries. Foreign accounts made up seven percent of 1992 sales, while the new women’s line accounted for 12 percent of total sales.

What happened to Ashworth in 1995?

The company did have some troubles in 1995. Ashworth announced in May 1995 that it was going to discontinue its womens and childrens lines. Citing that the womens and childrens lines were poor uses of the company’s expenses and resources, Ashworth returned its focus to its line of mens products. Also, the company ran into some problems as it tried to upgrade its computer and information systems. The process took longer than expected and caused delays in shipping as the company was running on one system while starting the other. At the end of 1995, Rick Werschkul left his position as president and CEO of the company leaving Chairman and cofounder Gerald Montiel to take over his duties for the company.

What was Ashworth’s goal in 1998?

Ashworth also wanted to gain new distribution into pro shop accounts and upscale department stores, expanding on its already existing 4,500 accounts. Finally, the company wanted to continue to be a product-driven and innovative company, strengthening the Ashworth image for fashion and function.

How much did Charter Golf lose?

By the end of its first year Charter Golf had sold $374,000 worth of its Ashworth line of shirts, pants, and shorts, but had lost $324,000 . Knowing good publicity was required for the company to be successful, the partners needed to find a big name to promote the line. Ashworth turned to a friend on the PGA Tour and consequently signed golfer Fred Couples to an endorsement deal, paying him in Charter Golf stock rather than cash.

What is Linksoul’s mission?

LINKSOUL’s mission under Ashworth’s tutelage is to “reconnect people to the art and soul of the game.”. And much like his designs 25 years ago, Ashworth is once again making golf shirts cool to wear on and off the course.

What is the mission of 18strong?

Our mission here at 18Strong is to not only bring you information on exercises, game improvements, and fitness, but also cool people and cool things going on in the things of golf and we have definitely tapped into that this week in our interview with.

How many holes are there in Goat Hill Park?

The history of Goat Hill Park, a 9-hole coarse on ocean view property that they LinkSoul team owns and manages, and the story on their initiative to save it from redevelopment and using it to introduce the game to more people.

Who made linksoul golf shirts?

Ashworth made golf shirts that were not only cool to wear on the course, but also off. Since leaving the brand that carried his name, John Ashworth went on to start Fidra and most recently LINKSOUL, which is worn on the PGA TOUR by Ryan Moore, Lucas Glover, and Geoff Ogilvy. LINKSOUL’s mission under Ashworth’s tutelage is to “reconnect people …

Who started charter golf?

They observed that golf fashions in the 1980s could use more style. After the sporting goods store went out of business, Ashworth started designing the clothes while Montiel raised money for his idea. Eventually, he raised $685,000 by early 1988 and the company was launched as Charter Golf, Inc.

Who is John Ashworth?

John Ashworth’s Background. The Ashworth Golf Company was founded in 1987 by Gerald Montiel and John Ashworth as Charter Golf, Inc, from an office in the Los Angeles garment district. Ashworth was a golf enthusiast and Montiel ran a sporting goods store. They observed that golf fashions in the 1980s could use more style.

How much did Adams Golf buy?

The company bought Ashworth for $72.8 million in 2008 and Adams Golf in 2012 for $70 million.

Did Golfsmith file for bankruptcy?

A month later, nationwide golf retailer Golfsmith filed for bankruptcy. Adidas will continue to use golfers to sell its clothing, as both Johnson and Garcia will continue to wear branded shoes and apparel. Day and McIlroy have shoe and apparel deals with Nike.

What is the fallout of equipment?

The fallout in the equipment business has its roots in the Great Recession, which resulted in companies and retailers discounting clubs in order to drive up purchases in a business where product turnover is part of the equation.

When did Adidas buy Taylormade?

Adidas took over the TaylorMade brand in 1997 when it bought French equipment maker Salomon for $1.4 billion. …

Does Adidas still sell golfers?

Adidas will continue to use golfers to sell its clothing , as both Johnson and Garcia will continue to wear branded shoes and apparel. Day and McIlroy have shoe and apparel deals with Nike.

Who is Taylormade’s golfer?

Despite being loaded with stars on the course — TaylorMade has Dustin Johnson, Jason Day, 2017 Masters winner Sergio Garcia and on Tuesday announced a long-term equipment deal with Rory McIlroy — the retail golf equipment market has seriously suffered.